Coinfinity acquires bitcoin.wien and strengthens personal Bitcoin services in Vienna

Coinfinity acquires the brick-and-mortar Bitcoin business ‘bitcoin.wien powered by bitbuy’ in Vienna's city centre. The acquisition secures and further develops an established physical point of contact for personal Bitcoin advice and education in the long term.

bitcoin.wien will remain a place where interested parties can obtain personal, open and well-founded information about Bitcoin. The business will deliberately remain as a supplement to Coinfinity's digital offering, providing space for consultation, exchange and education. The acquisition is in line with Coinfinity's mission: to make Bitcoin easy to understand and accessible to as many people as possible.

Expansion of services with a focus on education

Coinfinity plans to gradually expand the services offered by bitcoin.wien. One of the first steps will be to set up a dedicated book corner where selected Bitcoin literature from Aprycot Media Publishing will be available. This includes titles such as The Bitcoin Standard, The Price of the Future and Bitcoin – The Honest Money.

In addition, bitcoin.wien will continue to be open as a venue for selected meeting and educational formats. In cooperation with partners from the Bitcoin community, such as the Bitcoin Austria association, and together with Aprycot Media, specific events are planned. These include educational lectures, discussion panels and book presentations that facilitate personal exchange on all aspects of Bitcoin.

Buying and selling Bitcoin on site with Coinfinity

As part of the acquisition, Coinfinity will also integrate the purchase and sale of Bitcoin directly in-store. Coinfinity is MiCAR-licensed, Bitcoin-only and enables trading via a web portal and apps for iOS and Android. Customers retain full control over their Bitcoin at all times. These can either be held in a self-managed wallet within the Coinfinity app or paid out directly to hardware wallets, which are also available in-store.

bitcoin.wien by Coinfinity


Personal advice to complement the digital offering

The integration of the brick-and-mortar location complements Coinfinity's existing digital offering. Personal advice and physical points of contact continue to play a central role for many people, especially when it comes to fundamental questions about Bitcoin, self-custody and long-term use. The physical location thus serves as a concrete expression of the mission ‘Bringing Bitcoin to the People’.

A clear commitment to brick-and-mortar Bitcoin services

With the acquisition of bitcoin.wien, Coinfinity is sending a clear signal for the expansion of Bitcoin infrastructure, personal consulting and educational services in brick-and-mortar retail. The location in Vienna's city centre is to be retained in the long term and further developed in a targeted manner.

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